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A digital marketing strategy is a set of planned actions taken online to achieve certain business goals. Simply put, it means taking consistent action at the right time through the most appropriate online channels to increase revenue and improve your relationship with your audience.
Running a digital marketing campaign without a strategy on the spot is like discovering a new city without GPS – you will most likely be disappointed and make many mistakes that result in an unnecessary route to get where you want to go.
The complexity of a digital marketing strategy depends primarily on the size of your business and your long-term goal. If you are new to your business, just take a few simple steps using one or two digital channels.
When developing a Digital Marketing Strategy, special attention should be paid to the fact that our goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound goals.).
Google and its platforms
Undoubtedly, Google is an indispensable platform for digital marketing. Google plays a special role in business development with many useful applications that marketers can use.
Each of the tools included in the Google Marketing Platform is designed for specific measurements and improvements.
The tools and objectives of the Google Marketing Platform are as follows.
- Google Analytics – To collect and use customer data
- Google Data Studio – Enlivens your data with interesting, personalized reports
- Google Optimize – Tests site and application variations
- Google Surveys – To get fast, reliable feedback from real people
- Google Search Ads – To get real-time data and unified insights for your search campaigns
- Google Display Video 360 – Delivers to today’s always-connected audiences wherever you are
- Google Tag Manager – To manage all your tags without editing the code.
SEO means “search engine optimization”. Simply put, it is the process of improving your site to increase its visibility when people search for a product or service related to your business on Google, Bing and other search engines. The better your pages appear in search results, the more likely you are to attract attention and attract potential and existing customers to your business.
The algorithms then analyze the pages in the index, taking into account hundreds of ranking factors or signals, and determine the order pages that should appear in the search results for a given query. In our analogy with the library, the librarian is in the library has read each book and can tell you exactly which one will answer your questions
SEO is a key part of digital marketing because people search trillions every year, often with a commercial purpose to find information about products and services. Search is often the main source of digital traffic for brands and complements other marketing channels. Higher visibility and higher rankings than your competitors in search results can have a significant impact on your earning line.
SMM - Social Media Marketing
The term social media marketing (EMM) is derived from social media and social networks to market a company’s products and services intended for use. Social media marketing provides companies with a way to connect with existing customers and reach new customers, while also allowing them to promote the culture, mission, or tone they desire. Social media marketing has purposeful information analytics tools that allow marketers to track the success of their efforts.
Social media sites allow marketers to use a wide range of tactics and strategies to promote content and engage people. Many social networks allow users to provide detailed geographical, demographic, and personal information, allowing marketers to tailor their messages to what resonates most with users.
According to Buffer, there are five main pillars of social media marketing:
Strategy: This step involves setting goals, the social media channels to be used, and the type of content to be shared.
Planning and sharing: Brands need to make plans about what their content will look like (i.e. there will be videos? Photos? Is there a script?)
Listen: Follow what users, customers, and others have to say about articles, brands, and any other business assets. This may require the adoption of a social media engagement tool.
Analytics and Reporting: Part of being on social media is knowing how far the posts have gone, so reaching out is very important.
Advertising: Advertising on social media is a great way to promote and grow your brand
Email marketing is a powerful marketing channel that uses email to promote your product or service, a form of direct marketing and digital marketing. It can help your customers stay informed of your latest products or offers by integrating them into your marketing automation efforts. It can also be used to create leads, brand awareness, build relationships or keep in touch between customers ’purchases through various marketing emails can play an important role in your marketing strategy .
Email has become such a popular marketing tool for businesses, in part because it forces the user to take some kind of action; will remain in the inbox until the email is read, deleted, or archived. But email is also one of the most affordable tools available. In fact, a 2015 study by the UK-based Direct Marketing Association (DMA) found that for every $ 1 spent, email has an average investment return (ROI) of $ 38.
Analytics and results
We will analyze your target audience with metrics that accurately identify your potential and future buyers, achieve successful results with a strategy tailored to them, and increase your sales.
What are the advantages
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